Lord of Seas.
A sea-inspired campaign reframes Gorai as a residential destination defined by horizon views and a sense of command.
A new perception of Gorai.
Shree Om Paradise sought to present Gorai as a premium residential destination. The brief brought together sea views, luxury amenities and upcoming botanical gardens, with the ambition to position the location as the new Borivali.
Change the story of a location.
Gorai’s landfill history and reputation as a leisure destination shaped perceptions of its suitability for everyday living. The campaign needed to put it on a comparable footing with established western suburbs.
Own the horizon.
“Lord of Seas” created a bold identity around the feeling of being master of the horizon. Sculptural sea imagery and confident messaging carried the project’s transformation story across outdoor, digital and printed brand applications.
In detail.
