If you are the One, this is where you belong.
A new identity and campaign direction for Runwal’s 25 Hour Life development, built around individuality and ambition.
A new chapter for 25 Hour Life.
Runwal’s flagship development in Thane needed a direction that matched its scale and ambition. The earlier “25 Hour Life” positioning had lost its freshness, prompting a new narrative for the project.
Renew interest without losing stature.
The communication had to reflect Runwal Realty’s legacy and vision while reconnecting with a sophisticated audience. The task was to give the development a distinctive identity that could carry its next chapter.
A singular identity.
The project was rebranded as Runwal One. The communication drew inspiration from Michael Jackson, Frida Kahlo and Salvador Dalí: individuals who redefined their fields. The central idea presented Runwal One as a space for people who lead, create and inspire.
In detail.
