A Punjabi story in New York.
A restaurant identity for Paro, an Indian Punjabi restro bar in New York, carried through menus, signage and tableware.
Rooted in language and hospitality.
Paro’s identity presents an Indian Punjabi restro bar in New York. The showcase begins with the construction of the name and symbol, establishing a distinctive mark that can move across the restaurant experience.
A mark made for the details.
A carefully constructed monogram anchors the identity. Gold-toned finishes, deep green, warm brown and red provide a consistent palette for the wordmark, emblem and decorative applications.
From the entrance to the table.
The identity appears on signage, menus, tableware, coasters and service details. Digital applications extend the same visual language into social content, connecting the physical restaurant experience with its online presentation.
In detail.
