A fresh perspective on water packaging.
Water packaging for NESCO, with bold everyday designs and colourful cultural editions built around a Tetra Pak format.
An alternative to conventional bottles.
NESCO’s brief was to introduce water in Tetra Pak packaging as an alternative to conventional plastic bottles. The stated ambition connected the product with the company’s focus on quality and environmental responsibility.
Make an everyday product distinctive.
Large, stacked typography gives My Water Box an immediately recognisable face. The packaging explorations use changes in colour, illustration and composition to create different expressions around the same product.
Everyday clarity, festive expression.
The showcase includes everyday packaging concepts and cultural editions. A Navratri direction draws on the colour and intricate patterns of Madhubani art from Mithila, while another vivid treatment gives the pack a celebratory presence.
In detail.
