Brand Identity
Dark. Bold. Indian.
Two packaging directions for Godavari Cocoa Chai, inspired by Indian maximalism and South Indian culture and heritage.
The Brief
An Indian expression for Cocoa Chai.
The Cocoa Chai showcase presents product and package design for Godavari under the line “Dark. Bold. Indian.” Two visual directions explore different expressions of Indian culture.
Design Direction 01
Inspired by India’s maximalism.
The first direction celebrates layers of colour, pattern, motifs and stories. Expressive illustrations wrap the packaging in an abundant visual language, drawing on the richness of Indian cultural expression.
Design Direction 02
South Indian culture and heritage.
The second direction takes inspiration from South Indian traditions, artistry and heritage. Detailed monochrome imagery offers another expression of the same product, carried through pouch and presentation-pack applications.
The Work
In detail.
